Brand Statement



Ozify Australia produces fashion-trend flip flops (thongs) that improves posture and wellbeing. Ozify Australia, a CAUSE-RELATED business, is committed to making an impact in the lives of the homeless community in Australia.


At Ozify Australia, we believe we can improve people's lives through business. Founded in 2017, we want the organisation to have a social impact on society. Yes, we are new but Michael Kinchington and Mark Ninio understand the imperative for our company to operate responsibly and make a difference to our fellow Australians who are not as well off as many of us.


We know that you want to buy from a company that works hard to integrate sustainable and responsible practices into all that they do. Our efforts are focused on making sure that we operate in a manner that's consistent with our brand values. We'll continue to travel this path and communicate with you along the journey.





The project


Ozify Australia will procure footwear from a variety of partners and distribute new shoes to the homeless community as part of Soul to Sole.


“…while the Ozify Flip flop is a terrific product, I donthink it suitable for the homeless community. What   they need are shoes that protect their feet and hence body from the environment. Often walking is the only means of transport, so foot-shoe health is a vital component of wellbeing in the homeless community” (Dr Michael Kinchington; Founder Ozify Soul to Sole).


A fundamental core objective of Ozify Australia will be to enlist the support of Australians who help Australians who cannot.


" It is a miscarriage of basic human rights that we have fellow Australians in a First World country that are homeless. Many are unshod, a basic necessity of human wellbeing, that has catastrophic health consequences and belies human dignity”

(Dr Michael Kinchington PhD; Founder Ozify Soul to Sole).  


While many programs exist to reuse old shoes, there are distinct social and health benefits in the placement of new footwear.


Via the Ozify Soul to Sole program Ozify will partner with the stakeholders of homelessness to provide footwear.  Homelessness accounts for more than 110,000 fellow Aussies. Apart from the obvious dislocation, the health implications are many. Diabetes, Arthritis, Peripheral Vascular Disease, Cellulitis are all conditions that are exacerbated by homelessness.


The importance of footwear is simplistic but at the same time dramatic. Shoes protect the feet from elements, enables a means of transport, is equipment to exercise, is required as uniform for job interviews and social interaction. Thus the simple shoe not only satisfies health requirements also provides an element of self-respect.


Join the Ozify community and together we can make a difference to the plight of the homeless in our community.


Dr Michael Kinchington PhD                    Mark Ninio

The Ozify Story
The Ozify Story